Madeleine Hedin
A UX/UI designer with a background in leadership and pedagogy
I help you meet your user's needs and business goals with curiosity, a pedagogical perspective, and an inclusive mindset.
Case studies
EdAider
Accommodations UX/UI
Designing a data-driven feature called Accommodations in a smart school platform (Saas)
Noxit (Saas)
.png)
Add Private board UX/UI
Designing a data-driven feature called Adding Private board in a product for making OKRs fun and easy (Saas).
Länsförsäkringar
Accessibility Audit
Conducting an accessibility audit of Home page and Mortgage page.
About me
Hi!
I’m a UX/UI designer with a background as a licensed teacher and over 10 years of experience in UX processes in the education environment. With a high dose of empathy, ambition and love for design, I am the UX/UI designer that would contribute with both strategy and creativity.
My journey into UX started from a deep love of creative problem-solving: I’ve always been drawn to finding smart, inclusive solutions that make life easier for people.
What I love about UX design is the variety. It’s a field where I get to use different tools and methods to solve real user needs, while also aligning with business goals. That balance between empathy and strategy, is where I thrive.
Creativity is a big part of who I am, both at work and in my spare time. When I’m not designing, you’ll probably find me painting, doing scrapbooking, dancing zumba, or running. I believe that inspiration is everywhere, and I love bringing a playful, curious mindset into everything I do.
Testimonials
"Madeleine always does her best, is receptive to feedback, and is eager to learn and develop as much as possible. As a designer, she is thorough, proactive, empathetic and solution-oriented. She works well both independently and in a team."
Boris Kehr - Head of Design EdAider
"Madeleine is an attentive and curious UX designer with a strong understanding of the entire UX process. She will undoubtedly deliver outstanding results wherever she works."
Sam Ajami Product Owner Länsförsäkringar
Noxit needed a seamless onboarding that potential customer could do without a sales conversation with the Sales people at Noxit. A design colleague and I conducted research on onboarding processes and created a customer journey that gave the management really great insights about user needs.
UX research: Product Led Growth Onboarding
Noxit (OKRs)
Why me?
With a high dose of empathy and a deep understanding of what we are actually trying to accomplish, I will be your number one go to person in a workplace. I am highly strategic and see the big picture before doing anything. I base my design decisions on data, in order to provide the users with the best solution possible while meeting the business goals.
What do you get?
A designer with high empathy, a positive mindset and the ability to adjust quickly. I am thorough but fast. I learn very quickly and use the information from UX research to create the most beautiful and user centered MVP:s, that also meet the business goals.
Core skills
- Inclusive
- Creative
- Strategic - I take different perspectives into our solution
- Strong communication skills - collaboration is key to success
- Pedagogic background - I have worked with UX processes for over a decade.