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My portfolio

Länsförsäkringar

Accessibility Audit

I conducted an accessibility audit of two main pages at Länsförsäkringar; Homepage and Mortgage application. 

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Länsförsäkringars logotyp
Länsförsäkringars logotyp
EdAider logotype
Noxit logotype
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Madeleine Hedin

A strategic and inclusive UX Designer

Core values:
- Be who you want to be

- Include people, and let the world know you for who you are.

- Kindness and a smile goes a long way - and is free!

Living the dream

I have been a creative soul my whole life, and as a little girl I  dreamed of becoming a designer one day. Life is full of surprises and I ended up becoming a teacher. After over a decade in the school world, I decided it was time to make my dream come true. I applied to the UX designer program at Nackademin and got in! Two years later I am a UX designer and this journey has been amazing.

Inclusion and accessibility is something I strongly believe in and I see myself as a strategic and inclusive designer. I create pixel perfect, inclusive and usable MVP:s that meet both user's needs and business goals. 

EdAider

UX research: Acommodation documentation

A design colleague and I created a user-centered solution based on research insights we gathered from interviews with real users. We did research, ideated, prototyped and tested our solutions until we ended up with an MVP that served the purpose of user needs and business goals.

EdAider logotype
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Noxit (Coming soon!)

Noxit logotype
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UX research: Product Led Growth Onboarding

Noxit needed a seamless onboarding that potential customer could do without a sales conversation with the Sales people at Noxit. A design colleague and I conducted research on onboarding processes and created a customer journey that gave the management really great insights about user needs.

Contact me

I would love to get in touch!

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